When it comes to traffic generation, there are countless methods that you can use. Wouldn't you rather focus on the methods that deliver? If so, you are really going to get a lot out of this article. The following 6 tips will help with increasing the effectiveness of your content marketing campaigns in relation to online conversions.
Traffic Generation Tip #1- Choose FASCINATING Topics To Write About
How do you know what topics are fascinating in the eyes of your target audience? To uncover this information, your best bet would be to leverage a tool that Google created, called the Google Keyword Tool. This is a very powerful tool that you can access for free by searching for "Google keyword tool." When you leverage the keyword tool, you will automatically gain access to information that will identify what topics are popular and unpopular. I would suggest that you click on the tab "global monthly searches," before conducting your research. This will make sure that the results will show up from highest to lowest. What you are looking for is a high number of searches paired with low competition.
Traffic Generation Tip #2- Use Controversial Headlines That Appeal Psychologically To Your Target Audience
You only have about three seconds to get the attention of your prospects. There are literally hundreds of thousands of other authors that publish articles which is why it is imperative for you to use headlines that are effective. Command the attention of your target audience by touching on their fears, emotions, desires or needs. People enjoy reading articles that are based on lists. Using this information to your advantage is one way that you can be sure to separate yourself from the masses.
Traffic Generation Tip #3- Provide High Quality Content
With content marketing, the quality of your articles will either make or break your marketing campaigns. Also remember that people don't care how much you know until they know how much you care. When writing your articles, it should be obvious that you sincerely would like to see your target audience succeed. Do the very best that you can in order to communicate this message to your prospects.
Traffic Generation Tip #4- Optimize Your Articles Using Search Engine Friendly Keywords
Google, Yahoo! & Bing will only embrace your articles, if they are search engine friendly. One of the most effective ways to make sure that your articles show up on the first page of the search engines results, is to use the BEST keywords possible. To figure out which keywords are really popular, try using the Google Keyword Tool mentioned in step one.
Traffic Generation Tip #5- Provide Your Target Audience With Information, Not A Sales Pitch
One of the best ways for you to annoy your prospects, is to start selling your products or services in the beginning, middle or end of your article. Stick to providing them with information that will help them out with the focus being on them. SUBTLY mentioning what you do or what you are offering, in your author bio or resource box, is perfectly fine but do not make it the focus of you article!
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